I startled on a plane toy from People Republic of China. I had to review this plane toy from all angles and to give my opinion if it should penetrate the US toy market. I briefly describe the salient features of this plane. It was endowed with passengers seats lights, individual passengers windows, realistic sound on different maneuvers of the automatic pilot, upon taking off and different sounds as it would circle the ground. It has moving motors and realistic crafted engines. It was crafted with scientific precision, in the minutest details. The plane body is constructed from metal realistic frame.
* A marketeer would be interested in this plane toy due to its advanced manufacture, highly qualitative components, flawless lights and sounds, and an overall experience that is very motivational for young customers in their quests for flight and space. This plane toy is a step ahead of its main plane competitors, and it will surely be a top sellers, due to its high capabilities and functionality. Its disadvantage is that the brand is from People Republic of China, and therefore an unknown brand yet, however with increased sales and reputation, this plane toy will be on top of World. The marketeer believes that with building realistic airports and airport gear, it would make the airplane more in tune with demands of toy flights, therefore inspiring generations of children.
As an experienced toy manager, working in a toy store for some time, and experiencing with gadgets from many companies, the marketeer would benefit from my critique of toys, and the plane toy in particular. The marketeer would gain insights from my reviews, introduce them in the Big Data, would study the feasibility of advertising success, would run predictive analysis, study consumer preference as related to plane toys. The marketer would look at regulatory issues, technological advancements and socio-cultural issues. The marketer would implement facets of customer, internal, and external environments into a situational analysis. The marketer would look first to see any fit of this toy plane marketing with the overall mission and values of the Company, and according to short and long term goals. Organizational resources are important in assessing the feasibility of Company's commitment to a new product, and insuring a healthy supply chain. Company Performance is vital in relation with different Organizations in the Industry, and the possibility that this toy plane would become a top revenue producer and a stellar product for the Company.
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