Marketers have a wealth of choices in relating the Consumer needs and wants, tailoring Product Specialization “to match individual needs of the consumers” (Ferrell, Heartline M., & Hochstein, B., W., 2022). Reviva Labs Company advertised promotional creams, serums, masques for facials, alluding to my desire to know more, as I always need and use creams every day, augmenting my looks, in a position I work for as a tutor for graduate students. Reviva Labs touts itself as the Authority in Skin-Care. It removes blemishes, while leaving skin in its natural glowing state, free of impurities and radiant (Www.revivalabs.com). Reviva Labs reached me through an Initial Consideration Set, sending me cream samples, based on Active Evaluation , and leading towards a loyalty loop, based on my recent purchase from Amazon. I respond immediately to external stimuli, fulfilling my internal needs, since I depend on my creams and serums for my Skin wellbeing. I believe the Company used big data about my lifestyle using VALS, through Psychographic Segmentation, with pertinent acquired information from many sources I frequently ascribe to, such as fashion shows, beauty centers, alluding to my motivation, values, interests and Personality. Reviva Labs knows that I live in affluent area, I drive A BMW, I am accomplished in Art. They also looked into my social and physical activities. Based on their campaign and indulgence with their products, and their knowledge of my busy life and success, I would be considered an Achiever.
Reviva Labs has run recently an Ambassador Brand Program, to tout its 50 years of unparalled success with nimble solutions to skin glow, such as Calming Renewal Serum, and Multi Factor Brightening Crème, that made headlines and continue to apply scientific principles and the natural ingredients that make its line of products to in demand after 50 years. Brand Evaluation according to www.question pro.com entails knowledge of Company brand by consumers, brand sentiment evoking consumers feelings in the personal aspect of the brand, and Brand Equity That relates the Consumer Connection To The Brand. Evoked Set , describing alternative choices, through active evaluation of products sent to me, is the method applied. I was delighted in their products especially the Company serum and Multi Factor Brightening Cream, after passively looking for Skin-Care Products, for a long time. This information came from Internet sources, including specific skin-care websites worth looking. It included L’Oréal, Dove, Lancôme, and LaRoche.
As a consumer I engage in a tremendous searching, researching, and applying my knowledge to a large number of skin-care products, since my needs are unilateral with my desires. In my beauty journey, I recognized “ a degree of risk in purchase”, and to some degree a social and emotional risk, however in reality I remain delighted to experience new ways of these tantalizing creams (Ferrell, Heartline M., & Hochstein, B. w., 2022). After evaluating alternatives, after an initial consideration stage, I followed my intent to buy, and I never regretted My decisions, enriching My experience In years to come. Availability of Products has never been an issue, and my Post-Purchase Experience has always been satisfying.
Sources(:)
”
www.Revivalabs.com. Accessed September 26, 2023.
www.question pro.com. Accessed September 26, 2023.
Ferell, Heartline, M., & Hochstein, B., W., 2023. Marketing Strategy. published by Penguin House 2022.
“
留言